USTA Promo Pitches

For the USTA Promo, each team pitched three different ideas for a 15-30 second promo or ad for the US Tennis Association's Player's National Championship. We presented 1.) An idea that was very narrative based, featuring a player who travels from up north to Florida to partake in the competition. 2.) An idea based in rhythm, in which we would record the different percussive sounds that can be heard on the tennis court, like the squeaking and scuffing of shoes, sharp exhales of the players, the crisp "whack" of a racket, etc. 3.) An idea that was driven by the inner thoughts of a tennis ball that wants to be part of a game.

Option 3 was the idea we ended up running with, as it was weird, unique, and funny, and would easily speak to the demographic we were trying to reach (college students). The tagline attached to this idea is "Do what you're meant to do" which signifies the idea that playing tennis isn't just something you like to do, but something you're supposed to do, as a serious tennis player, it's your purpose. And within the promo, it's personified by the voiceover of the ball.

Here's the link to the rough animatic.

https://www.youtube.com/watch?v=vLzB-Mdjh_I&feature=youtu.be

Comments

Post a Comment

Popular posts from this blog

Ozark's Opening Scene

Image
This is the opening scene from the Netflix original series Ozark.  When I saw this show come up in my "recommended" feed, I thought I'd give it a shot. And from this opening scene, I was hooked. Everything about this scene provides just enough information, to keep you interested, and withholds just enough information to keep you curious for more. The dialogue about money, over the scene of him doing dubious actions with money, raises a lot of questions. His words tell us he's very smart with money, that he understands the importance of it, however his actions reveal an unknown, but probably dishonest or dangerous circumstance involving money. The shot progression is very interesting too. It gives us very limited information, but suggests that his actions are probably illegal (i.e. lots of cash hidden inside coolers, traveling across a lake at night, doing a lot in the dark) and here and there, we're given tidbits into who this man is (i.e. the stick family ...
Read more

At the end of the ART Network class

This class was full of interesting and valuable learning moments. Initially I wasn't sure how I'd feel about this class, as it is the first 6 hour class I've ever taken, but I thoroughly enjoyed the course from start to finish. The projects were fun and engaging, and gave us a lot of creative freedom to produce a project both professionally, and to a degree in which we had a vision for. I really liked the collaborative nature of the class, each collaboration had its own challenges to overcome and learn from. Some of those challenges came from communication with teammates, some of the challenges came from technical roadblocks, but no matter what they were, we were all able to overcome them. Ina addition, I found our instructor Lisa to be fantastic. The class would not be the same without her. She provided the material clearly and in a way that excited us for the projects. She also was very good about helping out, especially if a student was struggling. All in all, I though...
Read more

Mini Documentary (From Start to Finish)

For our final project, our class split into two groups. The first group worked on a music video, the second group (of which I was a part of) worked on a mini documentary. The theme of our project was "Familiar Faces of Ringling College". So we connected with many members of the staff of whom many people have seen, but few had spoken to, and asked to meet up for an interview with them. The subject of my segment was Andres Paz, the ART Network Production Specialist. He's often seen documenting the larger events around campus for the ART Network. The interview I conducted with him was very insightful, among many things, I asked him questions about his job, his background, his life as a student at Ringling. I really enjoyed getting to know Andres through this discussion, his answers were always detailed and interesting, which made both the interview and editing very enjoyable. Once I began editing the footage, I found that everything ran pretty smooth, with the exception ...
Read more