ART Network Promos

This was the first exercise of production during the ART Network elective. The goal of the assignment was to create a 30 second spot that encouraged people to join the ART Network club. However, the catch was this: it needed to be a continuous shot (no cutting even in editing), and had to be recorded on a phone or tablet.

The class was divided into groups of 2, and each group had to come up with their own idea for the promo. Everyone had a really unique and interesting approach to this exercise, in that no two projects were similar. Some of the teams went in a more serious direction, explaining what the club is during the 30 seconds. Others went down a more humorous path to convey their message.

Lastly, when we put it into editing, each group member had to make their own edit using their own footage that they had shot themselves. So there were two versions of the same story, but depending on how the student chose to shoot, how they directed the talent, what soundtrack they chose, they could end up being wildly different. My cut was different from my teammate's, mostly due to music choice. I went with a more quirky and cheerful track, whereas she went with a track that had a little more attitude and grit. Both spots had the same script, and same message, but had very different tones and feels. My favorite part of this exercise was actually the part that wasn't really necessary to the project. I added a little logo animation at the end of the video, that allowed for a lot of opportunities to sync to the track, and I had a lot of fun making it.

Here's a link to the finished ART Network Promo

https://youtu.be/mHKAF5pSZB4

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